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ATMB/TMB (Autoroute et Tunnel du Mont-Blanc)
Challenge
ATMB/TMB required content that authentically represented the diverse roles within the organization while maintaining a cohesive narrative. The challenge was to balance technical information and human stories, ensuring the films were relatable, engaging, and impactful.
Solution
Together with Wide, The French Productions adopted a human-centered approach to storytelling. The production team conducted in-depth interviews with professionals from various departments, capturing the passion, expertise, and dedication of ATMB/TMB employees.
The visual and narrative style focused on authenticity, emphasizing personal stories and connections to the organization’s mission.
The Results
The campaign was a success, resonating deeply with both internal and external audiences. Internally, the films fostered a sense of pride and cohesion among employees. Externally, they strengthened ATMB/TMB’s image as a reliable and human-centered organization.
The collaborative effort between The French Productions and Wide demonstrated the power of authentic storytelling, creating impactful content that bridged the gap between operational expertise and human connection.
Team
Producer: Aurélien Winterman
Director: Guillaume Couret
ATMB/TMB (Autoroute et Tunnel du Mont-Blanc) sought to communicate its values, operations, and safety protocols through a comprehensive video campaign. This ambitious project included 5 job portrait films, a corporate film, and a safety instruction film.
In collaboration with the agency Wide, The French Productions developed a strategy to ensure the films resonated equally with internal teams and external audiences, reinforcing ATMB/TMB’s brand identity and mission.
