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Deezer’s "Le Grand Noël" Campaign 2019
Challenge
Deezer wanted to stand out during the competitive holiday season.
The objective was to create a unique campaign that captured the spirit of the holidays while showcasing Deezer’s originality and artistic edge. It needed to engage audiences and drive streams during a busy festive period.
Solution
We created a dreamlike and stylized 3D world inspired by the "low-polygon" aesthetic, setting the tone for the campaign’s unique visual identity. This enchanting universe was deployed across multiple platforms to maximize audience engagement. A captivating TV and cinema ad brought the concept to life, while interactive social media Stories allowed users to explore and connect with the campaign. Artist interviews, behind-the-scenes studio immersions, and exclusive content deepened the connection between fans and the music. To enhance interactivity, a Snapchat lens and branded goodies added a festive and innovative touch, making the campaign both memorable and immersive.
The Results
The campaign was a massive success. It achieved 9 million streams, with over 1 million streams on Christmas Eve alone.
It also earned the Gold Award at the 2019 Grand Prix Stratégies du Digital, cementing its place as a creative and impactful project.
Team
Producer: Aurélien Winterman
Creative Director: Stéphane Juffé
Director: Fred Depontcharra
In 2019, Deezer launched "Le Grand Noël," a campaign celebrating French pop music. The project featured 29 contemporary artists reinterpreting classic Christmas songs.
The French Productions was responsible for producing this campaign across TV, digital, and print, ensuring it delivered maximum impact and creativity.
