La Redoute Christmas Campaign 2023

The primary challenge was to create a campaign that stood out artistically while remaining efficient in terms of production. La Redoute’s vision of presenting their products in a "weightless" festive aesthetic demanded innovative visual techniques, a streamlined process to meet tight deadlines, and long-term value for future campaigns. Striking this balance required careful planning and a creative yet practical approach.

We introduced a 3D scanning approach to digitize La Redoute's products, enabling us to craft stunning visuals that captured the desired "floating in space" theme. This innovative method allowed for unparalleled creative flexibility and efficiency in producing both imagery and video content. Beyond the immediate campaign, the scanned models became reusable assets, adding lasting value. Close collaboration with La Redoute ensured every aspect of the production aligned seamlessly with their vision and brand identity.

The campaign was a resounding success, delivering visually captivating content that resonated with La Redoute's audience. The "floating in space" aesthetic garnered significant attention online, driving increased engagement across the brand's website and social media platforms. The 3D scanning approach not only elevated the visual quality of the campaign but also provided La Redoute with a versatile library of reusable assets for future projects, optimizing their investment. This innovative collaboration reinforced La Redoute’s position as a creative leader in the digital space during a critical sales period.

Producer: Aurélien Winterman
Creative Director & Director: Stéphane Juffé